Trybe
Type
Marketing Materials
Category
Hospitality Tech
Year
2026
More than just bookings
Trybe makes booking software for hotels, spas, and leisure facilities, and over 400 of them run on it. The product is built to make every guest visit feel easy. The marketing around it needed to do the same, and it didn't quite hold together. Pieces looked related but not like one brand, and the gap was most obvious in the sales materials.
I worked on bringing Trybe's marketing materials into one consistent look, from one-pagers and email campaigns to sales decks and the occasional print piece. I kept every piece aligned with the rest and pushed each one to carry what the brand is actually about, not just its logo and colors. A prospect now sees the same Trybe in an inbox, in a deck, and in a proposal.
