Benzille
Type
Web Design
Category
AEO / GEO
Year
2024
Search, answered differently.
AEO and GEO are quietly rewriting how brands get found online — and the design language for that space hasn't caught up yet. Benzille was an exercise in getting ahead of it. I went deep into the niche first, understanding what the space was actually about before touching a frame.
That research shaped every visual decision — from the distinct palette to a visual language that didn't look like anything else in the category. Familiar enough to orient, different enough to stop you. Standing out in a niche no one has fully claimed yet means the design has to do the positioning work before the copy even starts.
